What are basic principles of web promotion?

What is web promotion? Web Promotion is a combination or marketing tactics, actions, and techniques to drive traffic to your website. This can be anything from blogs, ecommerce business to freelance business, but without Web Promotion, how will people know about it?

This leads into my next point about why Web Promotion is important. It is because, it is how online businesses get the word out about their website. The more targeted traffic that a website will receive, the better the chance of making sales, earning income via ads, generating leads, and even gaining clients.

The basic principles of successful Web Promotion are; knowing your target market, use search engine optimization strategies (SEO), how to grab your markets attention, and track what you do.

Breaking this list down, knowing your target market is important because, it doesn’t matter how many views your site gets. What matters is getting loyal people to keep coming back, but more importantly engaging. Another thing to remember is that you should not rely solely on search engines, like Google, to bring in traffic. Not saying that you need to spend massive amounts of money on SEO services, but doing something as simple as checking your website analytics and key words will go a long way.

As far as grabbing your markets attention and tracking what you do, these are more or less self explanatory. Make sure the first words that people see when viewing your site are attention grabbing, and give them the desire to want more. When tracking what you do, this is a personal tracker for you to see what is working and what needs to be switched up.