Keto Guido

Looking at a brand that relates to my topic I will be talking about the Keto Guido himself, Jersey Shore cast member Vincent “Vinny” Guadagnin. The reality star refers to himself as the Kedo Guido as a play on words describing his Italian heritage and his dieting lifestyle.

Guadagnino has turned this life style into a personal brand and is on his way to building himself a social media empire.

As seen above, he has brought in over half a million followers in just 217 posts. These posts consist of recipes, fitness tips, and promotional sponsors. He even has his own clothing line to sponsor his brand which can be found at @NameBrandNYC on Instagram.

What is the Ketogenic (Keto) Diet?

The Keto diet can be summarized as a low-carb, high-fat diet. It lowers blood sugar and insulin levels, and shifts the body’s metabolism away from carbs and towards fat and ketones.

The 4 different categories

· Standard Ketogenic diet (SKD): This is a very low-carb, moderate-protein and high-fat diet. It typically contains 75% fat, 20% protein and only 5% carbs (1).

· Cyclical Ketogenic diet (CKD): This diet involves periods of higher-carb refeeds, such as 5 Ketogenic days followed by 2 high-carb days.

· Targeted Ketogenic diet (TKD): This diet allows you to add carbs around workouts.

· High-protein Ketogenic diet: This is similar to a standard Ketogenic diet, but includes more protein. The ratio is often 60% fat, 35% protein and 5% carbs.

Though there are several forms of this diet, the “Standard Ketogenic diet (SKD) is the most popular, recommended and research version.

The main usage for this type of diet is for, weight loss and to lower risk factors for disease, but was initially created as a tool for treating epilepsy. The types of health benefits that can come from the Ketogenic diet are,

• Heart disease

• Cancer

• Alzheimer's disease

• Epilepsy

• Parkinson's disease

• Polycystic ovary syndrome

• Brain injuries

• Acne

Vinny’s Story

“I’ve discovered the fountain of youth,” the Jersey Shore Family Vacation star wrote alongside a selfie that showed off his washboard abs, adding that “when I ate sugars and grains I was 50 lbs. heavier and looked 10 years older.”